This book is written for South African SME owners who are in the fight every day – especially service businesses and professional services: agencies, consultants, trades, coaches, creatives, small firms. If you're signing your own payslip, juggling clients, and carrying the weight of staff and family on your shoulders, this is for you. You don't need an MBA. You need straight talk, practical structure, and examples that feel like your world, not a Silicon Valley case study.

Do you want to see how the book can help you? Complete the SME Survival Checklist. Done? Connect with me, and let's see how we can turn "Panic Maths" into "Perfect Implementation."

What's inside

The book is split into two big moves:

• Part 1 – Survive
  This part helps you stop the bleeding. We deal with late payers, messy scope, endless "urgent" requests, weak boundaries and that feeling that the business is running you. You'll learn how to firm up promises, protect your calendar, stabilise cash flow, and build a simple daily "Money Hour" so you're never completely in the dark again.

• Part 2 – Grow
  Once the fires are under control, we start building a small, reliable growth machine. You'll work through how to get in front of better-fit clients, sell without begging or discounting, follow up like an adult, and use Martech and AI at a level that makes sense for an SME. No magic funnels, just honest, repeatable work that turns attention into booked jobs and money in the bank.

All the way through, you'll find stories from real SME life, plain-language explanations, and exercises you can do with a notebook – nothing that requires a special platform or a consultant to "implement".

Formats & where to get it

• E-book – buy it directly here on the site, or on Apple Books, Barns & Noble or Amazon Kindle and also through Takealot soon, so you can read it on whatever device you already have.

• Print edition – a softcover you can scribble in and dog-ear, planned for early 2026 through print-on-demand.

• Free sample (Chapter 4) – if you want to taste it first, you can download Chapter 4 for free from the site at the top of the page.