An Intro to Data-Led Marketing Strategy

You already know the game isn't fair.

As a MarTech & AI consultancy serving South African SMEs, we're always looking for brand stories that translate into practical growth levers. Jessica Motaung's talk delivered a masterclass: build legacy through vision, turn fans into family, and make engagement your oxygen. Below is hyperLOOP's take—distilled into decisions you can execute this...

A Practical Strategy Playbook for SMEs—Inspired by Patrick Lambie during his talk at the MANCOSA Jacaranda FM Business Breakfast

TLDR; Treat today's AI as Intelligent Assistance (IA), not artificial intelligence. Use it to scale speed, quality and consistency—then keep humans in charge of context, care and exception-handling. If you design for that split, you get "bionic" organisations: people-first, tech-powered.

Most SME owners don't have a "marketing problem"—they have a system problem. Work is busy, teams are stretched, and execution feels like pushing a boulder uphill. Grace Harding's talk at the MANCOSA Jacaranda FM Business Breakfast landed a simple truth: people perform when work has meaning, roles are clear, and feedback loops to purpose—not just to...

What we learned from her talk at MANCOSA Jacaranda FM Business Breakfast

🧠 Why You Need a Marketing Audit

🧱 Why Marketing Technology (MarTech) Is Crucial from Day One

Understand Your Customer. Improve Their Experience. Grow Your Business.